Stewsday - Book 'em
Book 'em
Author: Tom Laskin
Published: March 27, 1998
Isthmus, Music - News: page 22
Greg Stewart never figured on becoming a concert promoter. That is until the fates conspired to keep him from a gig by Jazz Mandolin Project at the Villanova Jazz Festival. "We missed them by a drumbeat," explains Stewart, whose one-man company, Stewsday Productions, concentrates on groove-oriented rock and jazz bands. "So I decided to bring them here because, you know, I wanted to see them."
That was three years ago, when Stewart was a sophomore studying anthropology and communication arts at the UW. Now he splits his time between working temp jobs and booking jam-happy cult ats like the eclectic Colorado rockers the String Cheese Incident (Friday, April 3, Barrymore Theatre) and New Orleans funksters Galactic (Friday, April 17, Barrymore Theatre, with jazz-rock guitarist Charlie Hunter). It's not much of a living at present, but that's okay with Stewart, who says that profit isn't his primary motivation. "I don't book bands off CDs," he says. "I don't just listen to what agencies tell me. I have to see them live. If I don't like 'em - if there isn't a live component - I don't book 'em."
At present, many of the acts Stewart goes after are members of the loose national circuit that runs through Boulder, Burlington and other neo-hippie hotbeds. However, he thinks the relative health of the annual H.O.R.D.E. Festival and the cahnging tastes of college audiences may help to transform today's moderately priced bookings into tomorrow's stars. "I'm pretty confident that a lot of the bands I'm doing now are going to be mainstream in a few years," he says. "Right now they have a track record and a grassroots fan base in a lot of cities. All it takes is more publicity and promotion; that's important."
Like other local promoters, Stewart laments the fact that there isn't a large club in town that offers concertgoers a chance to dance and enjoy live bands at the same time. Still, he isn't letting the lack of facilities get him down, because he feels music can serve a larger purpose than simply filling up concert halls. "The shows I'm doing have a good, family feel about them," he says. "I want to keep supporting that wherever I can - whether it's the Union, the Barrymore or Que Sera. It's really all about how you treat people. If you treat people like animals, they're going to act like that. If you treat people well, you can connect with them and gain a sense of community. I think a lot of promoters forget about that."
Caption: Promoter Greg Stewart brings us jam-happy acts like String Cheese Incident and Galactic.
